(Reuters) - The securities regulator on Friday started sketching out how the market will start receiving "real-time" information about trading in the roughly $600 trillion over-the-counter derivatives market. The Securities and Exchange Commission and fellow market regulator the Commodity Futures Trading Commission are writing dozens of rules for the opaque market.

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(Reuters) - H.J. Heinz Co (HNZ.N) posted weaker-than-expected quarterly sales and said U.S. consumers remain frugal, sending the ketchup maker's shares lower. Yet the company, which also makes Ore-Ida frozen potatoes and Smart Ones frozen entrees, topped analysts' profit expectations, helped by growth in emerging markets, and raised the target for how much free cash it expects to generate this fiscal year.

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(Reuters) - Pacific Investment Management Co. is raising some $1 billion for a fund to buy distressed home loans and commercial mortgages from banks, Bloomberg News reported on Friday. The money manager, known for its Pimco Total Return Fund, is raising capital for its Bank Recapitalization and Value Opportunities, or Bravo, fund, Bloomberg said.

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On Thursday, Qantas chief executive Alan Joyce said the world's fleet of Airbus A380 aircraft may need to replace around 40 Rolls-Royce engines or about half of the total in service, to ensure safety. Airbus said the engine failure sent three different fragments flying, which cut wires and resulted in systems and structural damage, according to a technical bulletin seen by Reuters.

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(Reuters) - Leanne Chase took her money out of stocks in early June 2008 before the collapse of Lehman Brothers sparked a near-panic. She said she and her husband had the same feeling they had during the dot-com bubble: The market had become just "weird." Though the couple had been in and out of the market before, Chase, a 42-year-old part-time consultant and self-described conservative investor, said she has no intention of getting back in again.

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(Reuters) - A recovery in advertising spending is being driven by profits, not optimism about the economy, as companies which have cut costs to the bone have some cash to spend again, media executives said this week. Ad spending has improved this quarter to an extent that has surprised many in the industry, leading to cautious optimism about 2011, but six weeks before the end of the year ad agency bosses and media owners are still reluctant to make predictions.

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(Reuters) - U.S. stocks were little changed on Wednesday as investors awaited clarity on how a European Union-IMF mission would help ease Ireland's debt crisis. Ireland said it would work with officials from the EU and the International Monetary Fund to help its struggling banking sector, a process that could lead to a bailout despite Dublin's reluctance.

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(Reuters) - Citigroup Inc (C.N) plans to spend $3 billion to $4 billion on its consumer bank to attract more business from its wealthy, urban customers, the head of its North American consumer bank said on Wednesday. Citigroup "has renewed" its consumer banking spending on hiring, marketing, technology and infrastructure, Manuel Medina-Mora told investors during a presentation. He said the bank would fund the investment through expense cuts and the benefits of improving credit quality.

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(Reuters) - U.S. media group Time Warner is optimistic about 2011 as TV ad sales growth accelerates, and sees potential to increase subscriber numbers for its pay cable channel HBO in the United States. Chief Financial Officer John Martin said on Wednesday U.S. TV subscription revenue should grow this year despite an expected loss of 1.5 million subscribers, many of whom had signed up thanks to promotions offering deep discounts.

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(Reuters) - General Motors Co GM.UL raised the common stock portion of its initial public offering by 31 percent on Wednesday after a surge of investor interest, putting the deal on track to raise as much as $22.7 billion and narrowing U.S. government losses after an unpopular taxpayer-funded bailout. The announcement by the top U.S. automaker comes a day after it raised the price range for the IPO and increased the preferred shares on offer by a third to $4 billion. The IPO is expected to price later on Wednesday.

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